ASA Foundation

"The UEFA Foundation for Children has been working with ASA Foundation on the “Inclusive Football-based Circular Economy, Health, Life Skills & Gender Equality Education Development for Vulnerable Youth" program in Garut, West Java, Indonesia. The program aimed to provide comprehensive education through football, focusing on circular economy principles, life skills, health, and gender equality. The project has impressive positive impact thanks to the fantastic work of the ASA Foundation team."

Carine Nkoue, Project Specialist, UEFA Foundation for Children

"Amman Mineral is very happy to be working with the ASA Foundation in developing and implementing a Sport 4 Development program in West Sumbawa. The inclusive football for youth development initiative has been transformative, providing vital platform for West Sumbawa boys, girls, and individuals with disabilities to engage in sports and community building. The program not only fosters physical fitness and teamwork but also promotes social inclusion and empowers leadership of participants by breaking down barriers and challenging stereotypes. In 2023, we saw 178 games being implemented in total with over 1,500 beneficiaries involved, and we only look to increase these numbers in the years to come. We hope that through sport we can create a long-lasting positive impact in the development of youth in West Sumbawa."

Priyo P. Pramono, VP of Social Impact, Amman Mineral

"ASA Foundation has consistently proven to be a reliable and proactive partner since our collaboration began in 2022. Their commitment to our shared goals has been instrumental in the success of the Dream Building Fund powered by GSD project 'Table Tennis for Education' and driven by the principles of Sport for Development. This innovative project positively impacted 20 adult teacher trainers directly and as a result enhanced core competencies of more than 4,000 vulnerable children both on and off the table. Dedicated to a holistic and sustainable approach on circular economy, health and gender equality education, ASA Foundation's teaches creative ideas like making table tennis rackets out of recycled waste materials.

We are proud to consider the project as an exemplary initiative: From its inception, the project has maintained a steadfast focus on fostering self-sustainability, ensuring that its impact continues long after the DBF support cycle has concluded. This forward-thinking approach exemplifies our shared commitment to creating lasting change and empowering communities to thrive independently. We want to congratulate ASA Foundation for their unwavering support and commitment to our shared vision."

Julia Tappendorf, ITTF Foundation Social Impact Manager

"ASA Foundation has made a tremendous positive impact through their partnerships with U.S. Embassy Jakarta! By tailoring their programs to the needs of our target audiences, they have helped us reach vulnerable communities all over Indonesia for over 10 years. ASA Foundation has a valuable role to play in building the capacity and life skills of at-risk youth at the grassroots level."

Leo Jilk, Assistant Cultural Affairs Officer, U.S. Embassy Jakarta

"The Social Inclusion through Sports joint project between KONAMI & Barça Foundation, and supported by the ASA Foundation as its implementing partner, was launched in Indonesia as a 1 year program in July 2017 and benefited over 10,000 children and young people, above the initial expectations. The project improved local educational capacities and provided tools for social inclusion & cohesion, transmitted positive values associated with sports among children, and fostered gender-equality and women empowerment with 47% female participants."

Mària Vallés, General Director, Barça Foundation

"Through the U.S. Embassy and ASA Foundation collaboration, we have proven that playing sports teaches you how to stay focused, understand teamwork, and empowers you to challenge yourself; The value of discipline, following rules and how to tackle challenges empowers us to overcome struggles."

Arend Zwartjes, Head of Public Affairs, U.S. Embassy Phnom Penh

"We have been working for almost a decade with ASA Foundation for our grassroots soccer program called "Coke Kicks", and the team is fantastic to work with. They care about our short and long term needs and objectives, execute with the utmost urgency and deliver as promise-to ensure the best possible outcome for us and most importantly, for our program beneficiaries-youth talents from the local communities. It’s always a pleasure to work with the team from ASA Foundation."

Ardhina Zaiza, Sustainability Manager, Coca-Cola Europacific Partners Indonesia

"On behalf of the Embassy of the United States of America, we would like to thank ASA Foundation for their kind assistance for working with us on ‘Life Skills through American Sports’ with Muslim youth in the three southernmost provinces of Thailand from August 2014 to September 2015, as well as the ‘ASA Sports Diplomacy: No Limits, Inclusive Sports for All’ with children with disabilities in the north eastern region of Thailand from October 2018 to November 2019. The programs gave participants an opportunity to use life skills education through professional soccer and basketball development activities as a pedagogical tool to create lasting benefits in students. Our cooperation in capacity building, athletic and personal development, together with physical and physiological health was an opportunity for the Embassy to expand our outreach to broader audiences in sports. The Embassy greatly appreciates ASA Foundation´s contributions to the challenging programs' success. We look forward to continuing our cooperation on other projects of mutual interest."

Lydia Barraza, Acting Counselor for Public Affairs, US. Embassy Bangkok

"Starbucks has been partnering with the ASA Foundation on a STARCOACH project initiative that focuses on health, hygiene, life skills and gender equality education for vulnerable youth and young adults in schools and communities across Indonesia. The nationwide program targeted 10 major cities and successfully reached out to empower over 10,000 beneficiaries. A key component of the STARCOACH project was ASA Foundation building the capacity of Starbucks staff volunteers to become master trainers and M&E coordinators for the youth development activities. We fully recommend ASA Foundation as a CSR program implementing partner."

Anthony Cottan, CEO, Starbucks, Indonesia (2018)

"Jawa Power has been working with ASA Foundation for several years. Together we have developed not only potentially world class players but also disseminated important education through community-based activities focusing on health, nutrition, life skills and the environment. It is a pleasure working with Lee and his great ASA Foundation team!"

Wichard Von Harrach, CEO, Jawa Power, Indonesia

"I have partnered with ASA Foundation, both as the Manchester United F.C. Development Scout and as PFSA CEO, for over 19 years. ASA Foundation has proven to be the leading organisation for delivering sustainable Football-based education development projects that inspire disadvantaged groups across developing countries."

David Hobson, CEO, PFSA, UK

"The Navigat Energy and ASA Foundation project uses the power of football to reach out to marginalized communities across Sorong, West Papua. The sustainable activities raise awareness on important health, life skills and gender equality issues. The program has inspired the city!"

Willi Goldschmidt, former Navigat Energy Owner & CEO/ current Evolvere Energy Owner, Indonesia

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