Youth and Adults Educated & Empowered
Today's Project Beneficiaries
Today's Project Beneficiaries



  • "ASA Foundation has made a tremendous positive impact through their partnerships with U.S. Embassy Jakarta! By tailoring their programs to the needs of our target audiences, they have helped us reach vulnerable communities all over Indonesia for over 10 years. ASA Foundation has a valuable role to play in building the capacity and life skills of at-risk youth at the grassroots level."
    Leo Jilk, Assistant Cultural Affairs Officer, U.S. Embassy Jakarta
  • "The Social Inclusion through Sports joint project between KONAMI & Barça Foundation, and supported by the ASA Foundation as its implementing partner, was launched in Indonesia as a 1 year program in July 2017 and benefited over 10,000 children and young people, above the initial expectations. The project improved local educational capacities and provided tools for social inclusion & cohesion, transmitted positive values associated with sports among children, and fostered gender-equality and women empowerment with 47% female participants."
    Mària Vallés, General Director, Barça Foundation
  • "Through the U.S. Embassy and ASA Foundation collaboration, we have proven that playing sports teaches you how to stay focused, understand teamwork, and empowers you to challenge yourself; The value of discipline, following rules and how to tackle challenges empowers us to overcome struggles."
    Arend Zwartjes, Head of Public Affairs, U.S. Embassy Phnom Penh
  • "We have been working for almost a decade with ASA Foundation for our grassroots soccer program called "Coke Kicks", and the team is fantastic to work with. They care about our short and long term needs and objectives, execute with the utmost urgency and deliver as promise-to ensure the best possible outcome for us and most importantly, for our program beneficiaries-youth talents from the local communities. It’s always a pleasure to work with the team from ASA Foundation."
    Ardhina Zaiza, Sustainability Manager, Coca-Cola Europacific Partners Indonesia
  • "On behalf of the Embassy of the United States of America, we would like to thank ASA Foundation for their kind assistance for working with us on ‘Life Skills through American Sports’ with Muslim youth in the three southernmost provinces of Thailand from August 2014 to September 2015, as well as the ‘ASA Sports Diplomacy: No Limits, Inclusive Sports for All’ with children with disabilities in the north eastern region of Thailand from October 2018 to November 2019. The programs gave participants an opportunity to use life skills education through professional soccer and basketball development activities as a pedagogical tool to create lasting benefits in students. Our cooperation in capacity building, athletic and personal development, together with physical and physiological health was an opportunity for the Embassy to expand our outreach to broader audiences in sports. The Embassy greatly appreciates ASA Foundation´s contributions to the challenging programs' success. We look forward to continuing our cooperation on other projects of mutual interest."
    Lydia Barraza, Acting Counselor for Public Affairs, US. Embassy Bangkok
  • "Starbucks has been partnering with the ASA Foundation on a STARCOACH project initiative that focuses on health, hygiene, life skills and gender equality education for vulnerable youth and young adults in schools and communities across Indonesia. The nationwide program targeted 10 major cities and successfully reached out to empower over 10,000 beneficiaries. A key component of the STARCOACH project was ASA Foundation building the capacity of Starbucks staff volunteers to become master trainers and M&E coordinators for the youth development activities. We fully recommend ASA Foundation as a CSR program implementing partner."
    Anthony Cottan, CEO, Starbucks, Indonesia (2018)
  • "ASA Foundation is a credible partner that has worked above and beyond to execute its program in partnership with RYTHM Foundation. Although the world has been riddled with the pandemic, ASA is thriving in committing its dedication to the marginalised community. Currently, they have over 17,000 students using the virtual learning platform for a sports application program, and they are observing the increment over time. We are confident that ASA Foundation will continue to grow and diversify its method of serving the underserved community to their best of its abilities."
    RYTHM Foundation, Malaysia
  • "Jawa Power has been working with ASA Foundation for several years. Together we have developed not only potentially world class players but also disseminated important education through community-based activities focusing on health, nutrition, life skills and the environment. It is a pleasure working with Lee and his great ASA Foundation team!"
    Wichard Von Harrach, CEO, Jawa Power, Indonesia
  • "I have partnered with ASA Foundation, both as the Manchester United F.C. Development Scout and as PFSA CEO, for over 19 years. ASA Foundation has proven to be the leading organisation for delivering sustainable Football-based education development projects that inspire disadvantaged groups across developing countries."
    David Hobson, CEO, PFSA, UK
  • "The Navigat Energy and ASA Foundation project uses the power of football to reach out to marginalized communities across Sorong, West Papua. The sustainable activities raise awareness on important health, life skills and gender equality issues. The program has inspired the city!"
    Willi Goldschmidt, former Navigat Energy Owner & CEO/ current Evolvere Energy Owner, Indonesia


24 May 2023
West Sumbawa, Indonesia (15 May 2023) - ASA Foundation and AMMAN in collaboration with PSSI ASKAB, launched its groundbreaking Sport for Development (S4D) LIGA KSB youth football leagues for girls and boys with and without disabilities in…
24 February 2023
Aligned to UN SDGs 3 (Good Health & Well Being), 4 (Quality Education), 5 (Gender Equality) and 12 (Responsible Consumption & Production), the UEFA Foundation for children supported ASA Foundation social intervention program trains, educates, empowers and…
3 February 2023
PT Amman Mineral Nusa Tenggara (AMMAN) & ASA Foundation recently inaugurated a 6-day Professional Football Development Training of Trainer (ToT) program in West Sumbawa, Indonesia. This initiative was conducted under the umbrella program of #Sports4Development, with the…
30 January 2023
Supported by the FIFA Foundation, ASA Foundation has been developing a Football-based Health, Hygiene, Well-Being & Virus Prevention education development program for 100 vulnerable male and female youth from North Jakarta slum area communities.  …